Pieter van Est
Brand & Digital Experiences
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Beldoo
A complete visual refresh to reposition Beldoo with a clearer, more confident identity. The rebrand introduced a cohesive design system, updated typography, and a bold visual direction that better reflects the brand’s values and ambitions across all touchpoints.
Year
2025
Service
branding & digital design
Client
beldoo
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
The goal was to translate Meroda’s premium, inclusive beauty philosophy into a digital experience that feels effortless and personal. Product discovery is intuitive, content is visually driven, and every interaction is optimized to guide users confidently from inspiration to checkout.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Beldoo
A complete visual refresh to reposition Beldoo with a clearer, more confident identity. The rebrand introduced a cohesive design system, updated typography, and a bold visual direction that better reflects the brand’s values and ambitions across all touchpoints.
Year
2025
Service
branding & digital design
Client
beldoo
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
The goal was to translate Meroda’s premium, inclusive beauty philosophy into a digital experience that feels effortless and personal. Product discovery is intuitive, content is visually driven, and every interaction is optimized to guide users confidently from inspiration to checkout.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Beldoo
A complete visual refresh to reposition Beldoo with a clearer, more confident identity. The rebrand introduced a cohesive design system, updated typography, and a bold visual direction that better reflects the brand’s values and ambitions across all touchpoints.
Year
2025
Service
branding & digital design
Client
beldoo
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda
Cosmetics
The goal was to translate Meroda’s premium, inclusive beauty philosophy into a digital experience that feels effortless and personal. Product discovery is intuitive, content is visually driven, and every interaction is optimized to guide users confidently from inspiration to checkout.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Beldoo
A complete visual refresh to reposition Beldoo with a clearer, more confident identity. The rebrand introduced a cohesive design system, updated typography, and a bold visual direction that better reflects the brand’s values and ambitions across all touchpoints.
Year
2025
Service
branding & digital design
Client
beldoo
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
The goal was to translate Meroda’s premium, inclusive beauty philosophy into a digital experience that feels effortless and personal. Product discovery is intuitive, content is visually driven, and every interaction is optimized to guide users confidently from inspiration to checkout.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025