Pieter van Est
Brand & Digital Experiences
Moov
For this redesign project, the focus was on creating a modern, high-performance digital experience that reflects the core identity of Moov and its mission: Keep people moving.
The redesign combines strong visual storytelling with a clean and intuitive user experience. From typography and layout to motion and responsiveness, every detail was designed to improve usability, strengthen the brand, and create a seamless experience across desktop and mobile devices.
30 min
bewegen per dag zorgt al voor fysieke en mentale gezondheidsvoordelen.
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
A refined e-commerce experience designed to convert without compromising personality. The interface balances elegance with clarity, pairing editorial visuals with a playful yet structured layout that builds trust, reduces friction, and supports scalable growth.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Moov
For this redesign project, the focus was on creating a modern, high-performance digital experience that reflects the core identity of Moov and its mission: Keep people moving.
The redesign combines strong visual storytelling with a clean and intuitive user experience. From typography and layout to motion and responsiveness, every detail was designed to improve usability, strengthen the brand, and create a seamless experience across desktop and mobile devices.
30 min
bewegen per dag zorgt al voor fysieke en mentale gezondheidsvoordelen.
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
A refined e-commerce experience designed to convert without compromising personality. The interface balances elegance with clarity, pairing editorial visuals with a playful yet structured layout that builds trust, reduces friction, and supports scalable growth.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Moov
For this redesign project, the focus was on creating a modern, high-performance digital experience that reflects the core identity of Moov and its mission: Keep people moving.
The redesign combines strong visual storytelling with a clean and intuitive user experience. From typography and layout to motion and responsiveness, every detail was designed to improve usability, strengthen the brand, and create a seamless experience across desktop and mobile devices.
30 min
bewegen per dag zorgt al voor fysieke en mentale gezondheidsvoordelen.
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda
Cosmetics
A refined e-commerce experience designed to convert without compromising personality. The interface balances elegance with clarity, pairing editorial visuals with a playful yet structured layout that builds trust, reduces friction, and supports scalable growth.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025
Pieter van Est
Brand & Digital Experiences
Moov
For this redesign project, the focus was on creating a modern, high-performance digital experience that reflects the core identity of Moov and its mission: Keep people moving.
The redesign combines strong visual storytelling with a clean and intuitive user experience. From typography and layout to motion and responsiveness, every detail was designed to improve usability, strengthen the brand, and create a seamless experience across desktop and mobile devices.
30 min
bewegen per dag zorgt al voor fysieke en mentale gezondheidsvoordelen.
Veloretti
A refined digital experience for a premium bicycle brand. I focused on simplifying complex product information while elevating the visual language to match Veloretti’s minimalist aesthetic. The result is a seamless user journey that balances form and function, supporting both brand storytelling and conversion.
Bugaboo
Designing intuitive digital experiences for a global premium brand. My work focused on improving usability across key user journeys while maintaining Bugaboo’s distinctive design language, ensuring clarity, accessibility, and consistency at scale.
Boombrush
An e-commerce experience designed to convert without compromising personality. I optimized the shopping flow, clarified product benefits, and created a playful yet structured interface that builds trust, reduces friction, and supports scalable growth.
Meroda Cosmetics
A refined e-commerce experience designed to convert without compromising personality. The interface balances elegance with clarity, pairing editorial visuals with a playful yet structured layout that builds trust, reduces friction, and supports scalable growth.
Cloudpillo
An e-commerce experience designed to turn better sleep into an everyday luxury. The platform combines a cheerful visual identity with a clear, conversion-focused structure, making it easy for users to understand the product, personalize their choice, and purchase with confidence.
Helping brands express themselves clearly through design and digital experiences.
selected works
2024-2025